Brand research revealed our strengths. Market research revealed new opportunities.
Same name. New mission. New cast. New format.
Repositioned to serve politicians and political influencers inside the Beltway, in state government and outside the Beltway, those passionate about politics and government.
Reporting, analysis and commentary on politics and government that informs and stirs intelligent debate.
Hard-eyed reporting, challenging commentary, original thinking, unconventional wisdom.
An advertising professional with more than 20 years of experience in cross-media advertising, sales management, business development, and marketing, Mark Walters is Senior Vice President of MediaDC. He has senior management experience at Belo, Newsweek, Dun & Bradstreet, and Politico, and is highly skilled at developing and implementing brand and marketing strategies that drive outstanding client results. In Washington, Walters has focused on helping global marketing partners inform and influence decisions at the legislative and executive branches of government. He says, "I'm a political news junkie, and Washington is a good place to mix my passion and experience. I'm fortunate my wife and teenaged kids enjoy the area too."