American Crossroads has announced an $11.1 million ad buy. The conservative super PAC is going up with this ad on cable and network television in precisely the eight states you’d expect: Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio and Virginia. Ads will also run on Pandora Internet radio and two college football conference networks — the Big Ten and the SEC.

The ad, clearly aimed at women, features a mother who poses questions for President Obama about the grim economy while sitting at her kitchen table:

“Mr. President, here’s what I want to know: where are the jobs you promised? The trillions you spent – where did it all go? What’s there to show for all of that new debt? And if we’re in a recovery, why are we making less?”