The Associated Press announced Thursday it is partnering with Facebook to flag content shared on the social media platform that the AP deems untrue.

"AP has long done some of the most thorough fact-checking in the news business," Sally Buzbee, AP's incoming executive editor, said in a statement. "This initiative is a natural extension of that tradition, and of the AP's long-standing role setting the standards for accuracy and ethics in journalism."

The AP's announcement stated: "Now, when AP or another participating fact-check organization flags a piece of content as fake, Facebook users will see that it has been disputed and there will be a link to the corresponding article explaining why."

If a Facebook user decides to share the marked content, AP's mark will follow the content so that other users see it as well.

In recent weeks, so-called "fake news" — dubious or hoax "news" stories that appear online — has become a political controversy, as such content became more prominent in the 2016 election.

One such hoax news story was shared by retired Gen. Mike Flynn, who was named as President-elect Trump's national security adviser.