The urban-focused Second Amendment rights group, Black Guns Matter, has joined up to sponsor the world’s largest gun show set for Jan. 23-26 in Las Vegas.

According to the sponsor of the SHOT Show, the National Shooting Sports Foundation, Black Guns Matter will provide evidence that the fight for expanded gun rights is happening even in anti-gun but violence-prone cities.

“The era of cultural divide when it comes to firearms ownership should be a thing of the past, and thanks to the work of Maj Toure and Black Guns Matter, we’re a lot closer to that being a realization,” said John McNamara, NSSF senior director.

“He’s putting his money where his mouth is through this sponsorship, but his real impact will be in the ‘Black Guns Matter: Engaging Urban Communities in the 2nd Amendment Fight’ Retailer Seminar he’ll be conducting,” he added

The group described Toure as a “solutionary hip-hop artist and firearms rights activist.”

His national gun rights and education group has been adopted in many cities and created spin-offs like Chicago Guns Matter.

Toure’s participation is likely to draw more media attention to the show that already will be in the spotlight because it is continuing with NSSF’s practice of holding the show in Las Vegas, site of the Oct. 1 mass shooting.

Toure has been aggressive in pushing his group into the mainstream and arguing for urban gun rights and training. He plans to use the annual Martin Luther King Jr. holiday to promote his agenda in Philadelphia.

Paul Bedard, the Washington Examiner's "Washington Secrets" columnist, can be contacted at pbedard@washingtonexaminer.com