Traveling in Alaska this week, President Obama shucked his traditional suits and pulled on the outfitter of blue collar workers, Carhartt.
In a trip ending video posted by the White House on Twitter, Obama was seen wearing the company's $119.99 "Crowley Jacket" as he talked about hunting and fishing in Alaska.
"People are engaging in their traditional hunting of moose and caribou and seals," he said during the video that briefly showed the Carhartt logo.
The company, known for its brawny canvas coats and overalls, is the uniform of men and women who work outside and with their hands. One of their recent catalogs, for example, was shot in Alaska and featured pictures of gritty men with two-day-old beards.
Former Alaska Gov. Sarah Palin, the 2008 GOP vice presidential nominee and outdoors woman, once told Secrets, "I love a man in Carhartt."
The company's website features a video of San Francisco Giants pitcher Madison Bumgarner's endorsement. As he's shown cutting a tree down, he says, "Working with my hands is a big deal for me because I can't stand having, you know, sissy hands, soft hands."
In recent years, Carhartt has become popular and hip in urban areas and Obama's wearing of the Crowley coat might help that shift as he did in boosting sales of some suit makers.
No complaints from Detroit-based Carhartt.
When Secrets forwarded the Obama video to Tony Ambroza, senior vice president of marketing of Carhartt, he said, "President Obama is wearing our water repellent and wind resistant Crowley Jacket, which is perfect for weather protection in Alaska. As the brand of choice for hard-working Americans since 1889, Carhartt is designed to protect the country's hardest workers in every rugged corner of the earth."Paul Bedard, the Washington Examiner's "Washington Secrets" columnist, can be contacted at email@example.com.