Reports have exploded coast-to-coast about a sales jump in bomb shelters ever since North Korea leveled new nuclear threats against the U.S. and President Trump responded that the country will feel the mother of all retaliations if it acts.
Interest has sparked in every type of shelter, from those over $100,000 to a $3,809 underground storm shelter sold at the Home Depot.
KABC Radio morning host Doug McIntyre, for example, talked on Thursday about the local boom in sales after the Ventura County Health Care Agency issued a video warning about how to prepare for a nuclear attack. The message in it is for Californians to "protect yourself."
The video features a child asking her parents to help her "survive." She said, "Being outside after a nuclear explosion like I am right now is the worst place I could be. And that being in a car isn't much safer. The safest place for me to be, the safest thing for me to do is to get inside, stay inside, stay tuned."
The spokesman for one of the top bomb shelter companies in the U.S., Atlas Survival Shelters, told Los Angeles Channel 2, "You want to make sure you're prepared today for what's going to happen tomorrow."
Many companies have produced shelters for years, focused more on storms and tornados. The Home Depot products, for example, look like a fancy version of the basement seen in the Wizard of Oz.
But others new on the market have a different focus. "BombNado," for example, shows photos of shelters where people are storing arms to protect themselves after a potential tack.
On its webpage, which features a graphic that includes a bomb and tornado, the company said, "BombNado protects you against nuclear fallout, bio-chemical contamination, tornadoes, earthquakes and wildfires."
The New Yorker Magazine on Thursday gave other examples of media outlets reporting on the surge in sales, some due to the election of Trump and the fear by opponents of a "Trumpocalypse." They include:
- Rising S Bunkers told CNBC that orders are backlogged for a year. "It's our time," he said.
- Atlas owner Ron Hubbard told Circa that the North Korea threats have boosted worries worldwide. "The Japanese market, which is the hot market right now, it was non-existent for me six months ago, seven months ago. It pretty much started when Kim Jong-un started testing all of his long range ballistic missiles."
Paul Bedard, the Washington Examiner's "Washington Secrets" columnist, can be contacted at email@example.com