Carolina Panthers quarterback Cam Newton has lost a sponsorship deal with Dannon a day after mocking a reporter after she asked about how his receivers ran their routes during the game.
In a press conference Wednesday, Newton said it's "funny to hear a female talk about routes" after Charlotte Observer reporter Jourdan Rodrigue asked a question about receiver Devin Funchess.
Video of the incident was posted to social media and met with outrage.
Newton had been seen in ads for Dannon's Oikos Greek yogurt.
"We're disheartened by Cam Newton's behavior, which we perceive as sexist. We shared our concerns with Cam & will no longer work with him," the company said in a tweet.
Rodrigue said she talked with Newton after the press conference and he did not apologize.