NBC News’ Chuck Todd criticized the White House on Wednesday morning for its most recent — and desperate —fundraising ploy: Talking up the Republican Party’s supposed plans to impeach President Obama.

“The impeachment talk’s not serious. This is playground stuff,” Todd said during a "Morning Joe" discussion.

No Republican in a position of leadership has made a serious effort to impeach Obama. No powerful Republican lawmaker has even tried to go down this road. House Speaker John Boehner, R-Ohio, even said earlier this week that Republican lawmakers have no intention of impeaching Obama.

In fact, it appears that the only people who are talking about impeaching the president are a handful of talk radio cranks and professional public speakers.

Nevertheless, in one fundraising pitch after the other, Democrats and their allies have raised an impressive amount of cash from their supporters, warning each time that a failure to donate could result in the GOP possibly prosecuting the president.

And Democrats are hitting the impeachment angle hard.

In fact, during a Tuesday press briefing, White House press secretary Josh Earnest produced a list of Republican lawmakers who have commented on the idea of impeaching the president, suggesting that this somehow justifies the impeachment fundraising pitches.

“Josh Earnest is sitting at the podium trying to tick off names of, ‘Ooh, look at the Republicans who want impeachment.’ It’s not serious,” Todd said. “... I think the White House ought to be embarrassed for how they’re trying to play this.”

Separately, Todd criticized Republican lawmakers who intend to sue the president for failing to uphold certain provisions of Obamacare, arguing that the president is acting outside the law.

“Boehner’s up there with this ridiculous lawsuit,” Todd said.

“Boehner — the idea he’s saying, ‘We’re not talking impeachment, the lawsuit?’ Please. That’s about placating the impeachment caucus in his own party. This is an embarrassing moment for everyone in Washington. The leaders of both parties, they’re driving away people from the polls, driving people away from politics. This is cynical. It’s ugly. It’s disgusting.”

Well then. Tell us how you really feel.

(H/T: Mediaite)