Hollywood hellraiser Chuck Norris, fresh from a trip to Israel where Prime Minister Benjamin Netanyahu declared "Israel is strong, now even stronger," is joining a building battle to improve community healthcare and fitness.
"I'm promoting it everywhere," Norris told Secrets after debuting his worker health PSA taped for the campaign from the U.S. Chamber of Commerce Foundation and Robert Wood Johnson Foundation, which hosted the inaugural Health Means Business National Summit in Washington last week.
"I'm so glad to see businesses getting on board," added Norris, whose latest project is promoting his new bottled water called CFORCE.
Norris is one of the biggest celebrities to climb aboard the bid to address the decline in worker and community health, which costs companies some $226 billion a year in sick time and injuries.
The movie and TV star, who has long focused on the health care of children through Kickstart Kids, the fitness and character building group he and his wife Gena founded, said he is eager to help the two foundations boost worker health and curb the obesity crisis. "It's sad to see what a crisis were in," he said.
Several companies and sports teams have backed the project. The Cleveland Cavaliers was one of the first on board.
And last week, Mike Gordon, the president of the Chicago Wolves, a leading American Hockey League team, also discussed his moves to help his community boost health, especially among kids. "We're trying to be a good member of the our community," he said.
His team has instituted several health initiatives to get kids to follow a healthier lifestyle, and rewards them with the spotlight at home games.
Asked why he and his team are promoting health, he said simply, "because we can."
During the conference last week, several health and business leaders suggested changes on the job to boost worker health. Some were as simple as removing sweets and carbs from vending machines and encouraging workers to walk up stairs.
Paul Bedard, the Washington Examiner's "Washington Secrets" columnist, can be contacted at email@example.com