Former Family Research Council president Gary Bauer endorsed GOP hopeful Ted Cruz Friday, saying the Texas senator embodies traditional family values.

"Ted Cruz is a courageous conservative who has built a consistent record on the issues that matter most," Bauer wrote in a statement.

Bauer, who served as under secretary of education and head of the White House Office of Policy Development in Ronald Reagan's administration, said Cruz is the "clear choice" for Reagan-aligned conservatives.

The pro-family leader ran for president in 2000 before founding the American Values nonprofit organization, which supports pro-life principles and traditional marriage values.

Bauer cited Cruz's consistent record on matters of religious liberty and abortion as two factors in his endorsement, also noting the Tea Party conservative's tax plan and foreign policy views as other reasons he was confident in endorsing him.

Cruz said he is honored to have Bauer's support.