An ad from the National Rifle Association attacking the New York Times led to a Twitter spat Friday between NRA spokeswoman Dana Loesch and several journalists over whether she says the group will "fist" or "Fisk" the news outlet.
The 54-second video was tweeted by NRATV, boasting that Loesch "has a message" for the New York Times: "We're coming for you."
This short video appears to be cut straight out of a 4-minute NRA ad posted on YouTube back in April, which has the caption: "Dana Loesch slams The New York Times as a dutiful shill for the left and says we're done with their narratives, propaganda, and fake news."
In it, Loesch, who is a conservative media personality, calls the New York Times "fake news."
"Consider this a shot across your proverbial bow," she says. "We're going to Fisk the New York Times and find out just what deep rich means to this old gray hag."
Journalists, including Yashar Ali, Adam Goldman, and Dave Weigel, expressed shock on Twitter because they thought she had said "fist," as opposed to "Fisk," which is a slang term that means debunking stories and is a reference to Robert Fisk of the Independent. According to a Guardian article back in 2005, the word "Fisking" became popular because his columns were considered to "soft targets."
Loesch called out all three of these journalists in a tweet, saying, "People ask why I'm hostile towards certain media. Because of stunts like what [Goldman, Ali, and Weigel] pull."
Though the trio seemed to acknowledge her retort, they noted that it was the NRATV tweet's inclusion of the hashtag "#ClenchedFistofTruth," that helped lead to their misinterpretation.
Dana Loesch claims she says "fisk" in the ad, not "fist," which is in their hashtag. 2/2— Adam Goldman (@adamgoldmanNYT) August 4, 2017
It wasn't a stunt. The NRA posted an ad on Twitter using a word NO ONE uses that sounds like fist and used the hashtag: #ClenchedFistOfTruth https://t.co/ItmsN1LRy6— Yashar Ali (@yashar) August 4, 2017