President Obama’s political fate could be sealed by mid-August, when the Olympic games end, according to the latest urgent fundraising plea from the Democratic Congressional Campaign Committee (DCCC).

“In 100 days, voters nationwide will pull the lever for Barack Obama or Mitt Romney,” wrote Robby Mook, the DCCC executive director. “But by the time the Olympic games are over, the outcome could already be decided.”

The London Olympics end on August 12th. “Every time an Ohio or Florida voter turns on their TV, they’re seeing Republican Super PAC ads trashing President Obama and our Democratic candidates,” he explained.