Republicans, conservatives and libertarians struggle to persuade voters that they care as much about regular people as Democrats and progressives do. One reason: Republicans tend to defend powerful big businesses when they comes under attack. Another reason: free marketeers will speak in macroeconomic terms in a hopeless effort to overcome the powerful storytelling of the Left.
It seems, then, that there are political advantages to Republicans making a priority of trying to kill corporate welfare and regulations that protect Big Business from competition. Spend enough time loudly and sincerely battling against the special interests that are ripping off taxpayers, consumers, and Mom & Pop, and soon the voters might be open to the notion that you're on their side.
I spend a lot of my words on critiquing businesses insofar as they seek special favors from government. Some of my fellow conservatives and libertarians have critiqued me for being overly populist in this regard — though in recent years, almost all of the think tank and journalistic world shows the same tendencies I do.
This need for free marketeers to make a moral appeal is what makes me so enjoy the Kronies -- the fictional action figures/cartoon characters who know how to get rich off of Big G and fight off their enemies, The Entrepreneurs.
Chris Moody at Yahoo News has a good write-up on the Kronies.
Reihan Salam at NRO rightly casts the Kronies as "pro-market storytelling that works," writing: "The left has done an excellent job of framing its ideological objectives as a matter of common sense, and so he has argued that the right ought to do the same."