The first lady and the former secretary of state are both social media stars, according to the popular Shorty Awards, which honor the best producers of content on social media sites.

Michelle Obama's viral GIFs for the Let's Move! anti-childhood obesity initiative won a #GIFStar Special Shorty Award this year, although her acceptance tweet urged offline action.

Texts from Hillary won Tumblr of the Year. D.C.-based co-creators Stacy Lambe and Adam Smith shuttered the Tumblr last April after then-Secretary of State Hillary Clinton endorsed their project with her own submission.

Chelsea Clinton tweeted congratulations on their win, which bodes well for Lambe and Smith if -- as they joked in their acceptance speech at Monday night's NYC ceremony -- they want jobs on Clinton's 2016 campaign.

But for representing the government on Twitter, NASA clearly reached the moon, winning the category for the second year in a row. Its Curiosity Rover also won Foursquare Mayor of the Year for checking in on Mars.