Organizing for Action (OFA), the pro-President Obama group, is launching a new effort over the holiday season to boost enrollment in Obamacare amid the botched rollout of the health care reform law.

The new campaign is focused on “encouraging parents and grandparents to talk to the young adults in their lives about the importance of signing up for health coverage,” the group said in a statement.

OFA, formed from the remnants of Obama’s 2012 campaign, said the program, “Healthcare for the Holidays” will run through the new year.

“Over the past few months, OFA has been making sure people have information about the benefits they are already seeing from Obamacare and the resources they need to get enrolled through the new marketplaces,” said the group. “The Healthcare for the Holidays campaign encourages family, friends and neighbors to have the one-on-one conversations that are crucial to getting people enrolled.”

A new website was launched on Friday,, to provide information on how to sign up for health insurance under Obamacare, and the group released a video on YouTube to promote the effort.

In the video, two parents encourage their young son to get health insurance. “It's time to get covered,” they say.

“If you have family members who are uninsured, you can play a big part in helping them find coverage that works for them,” says a message on the website. “It might not always seem like it, but your family listens to you. So have the talk.”

The new campaign, though, comes as the administration struggles to fix the botched website designed to register consumers in new insurance exchanges.

The administration has launched a “tech surge” and vowed to fix the glitch-ridden site by December, but critics say the website problems show that the entire health care law is unready.

The White House has defended the law, saying that despite the website troubles, Obamacare is already extending benefits to millions of Americans.

The campaign is the latest effort from OFA to rally public support and bolster enrollment in the health law. Both supporters and opponents of the law have launched high-profile media blitzes to sway opinion. OFA is also mobilizing volunteers to help register consumers in Obamacare.