Tough-talking actor R. Lee Ermey, who accused President Obama of trying to impose socialism in 2010 and who just penned a book slamming welfare, gun control, illegal immigration and global warming, is the Department of Labor’s new face for the administration’s campaign to urge employers to hire veterans.

“You hire a veteran today, you won't be sorry,” he said in a new public service ad just released by Labor and timed for Veterans Day. The campaign also features Montel Williams, who focuses on women veterans.

In 2010, promoting a Marines Toys for Tots program, Ermey, the former Marine famous for his portrayal of “Gunny” in ads and as Gunnery Sgt. Hartman in “Full Metal Jacket,” accused the administration of destroying the economy.

“We should all rise up and we should stop this administration from what they are doing because they are destroying this country. They are driving us into bankruptcy so that they can impose socialism on us,” he said. Ermey later said that he was dumped as a GEICO pitchman because of his rant.

A Labor spokesman said what’s important is that Ermey is trying to help veterans and the department's Veterans' Employment and Training Service initiative. “He is for veterans, being a marine,” said a spokesman. Plus, the department said that Ermey and Williams did the ads for free “because of their commitment to veterans.”

The videos are being provided to veteran service organizations and others wishing to promote the hiring of veterans.

In his new book, Gunny's Rules: How to Get Squared Away Like a Marine, from conservative publisher Regnery, Ermey highlights his passion for the Marines, but also draws attention to his conservative views that clash with many of the administration's policies.

Ermey, also a National Rifle Association board member, included a chapter titled, “Look out, world! The Gunny is pissed,” in which he slammed many of the policies and causes Obama has endorsed. Some examples:

Global warming. He calls it a “stick up” on taxpayers as the administration steers funds to “green” programs.

Keystone XL oil pipeline. He said blocking the pipeline and oil drilling in Alaska is making the U.S. more dependent on foreign oil.

Gun control. “The politicians say they will protect us. Bulls--t! They want our guns — and knives — while they build the Nanny State!”

Illegal immigration. “The problem is so blatant here in California that I have strongly considered moving out.”

Welfare. “The Welfare State that we have permitted and actually nurtured here in America is a cancer that will destroy our society if allowed to go unchecked.”

Paul Bedard, the Washington Examiner's "Washington Secrets" columnist, can be contacted at