MSNBC’s Joy-Ann Reid claimed this week that the civilian death toll in Gaza is now the population equivalent to 100 attacks like the one visited upon U.S. soil on September 11, 2001.

Because this is definitely a useful metric by which all human loss and tragedy should be measured and it is in no way a sleazy and cheap attempt by Reid to illicit an emotional and familiar response from her audience.*

“The tears of the U.N. relief agency's Chris Gunnas and the serial escalating condemnations of United Nations leaders, up to and including Ban Ki-moon, the secretary general, who called the direct shelling of at least six schools where Palestinians were sheltering from the war with Israel a moral outrage and a criminal act,” Reid said in a segment that aired Monday.

“Those condemnations and expressions of outrage have done exactly nothing to protect civilians in Gaza. So far the war in Gaza has left more than 1,800 Palestinians dead. The population equivalent to 100 9/11s, mostly civilians, and including women and hundreds of children along with 67 Israelis, mostly soldiers,” she added.

*Spoiler: It absolutely is.