The best way for parents to protect their children from the predation of the abortion industry is by staying involved in the lives of their children.

For example, parents in Pennsylvania won a victory over Planned Parenthood by protesting the abortion business’ plan to erect a clinic inside of their kids’ high school. The kids who go to Reading High School are fortunate that their parents stood up for their right to attend school free of the influence and marketing of a billion-dollar abortion corporation.

But now there is a new way the abortion industry is getting to students: through their phones.

The medical director for a new birth control app recently remarked on television that young girls are turning to the app, “Nurx,” to obtain birth control, a process that does not require parental involvement. A child can go onto the app, submit some personal information, and receive a prescription for hormonal birth control in the mail.

“We just have so much evidence that young people are having sex whether we want them to or not,” said Nurx medical director Jessica Knox, “whether we’re prepared for them to do so or not.” In other words, parents need to get out of the way and accept risky behavior as inevitable. Kids who can use Nurx to get hormonal contraception are too young to drive a car, vote, go to a tanning salon, or even attend a school field trip without parental consent, but parents are supposed to relinquish their role as protectors when it comes to a child’s sexual experimentation and serious medical decisions.

As Nurx and its doctors know, hormonal birth control is not harmless. It carries serious risks, including death. Nurx trivializes birth control by allowing children to obtain it via telemed, potentially without parental involvement and with no in-person consultation with a physician, a major disservice to children and families. Further trivializing the business, Nurx partnered with a sex toy company for one of its campaigns.

It’s no secret that contraception fails, especially when not used properly. Mailing children packs of the pill with no in-person explanation or follow-up regarding its use is a recipe for pregnancy. Even with so-called perfect use, hormonal contraceptives have a failure rate. With flawed use, that failure rate almost guarantees an unplanned pregnancy. And Nurx’s pal Planned Parenthood will gladly count a pregnant minor toward its abortion quota.

More contraception, more sex, more abortions; it is a vicious cycle for young people. Stop the cycle: Be involved in your kids’ lives. Go with them to the doctor; talk to them about your expectations regarding sex and relationships. That is the best and truly only way to counter the marketing tactics of the abortion and contraception industries toward children.

Why is the abortion industry and its allies trying to reach our kids before we do? Because they only speak one language — money. Parental involvement in a child’s life is one of the biggest deterrents to that child becoming a customer of the contraception and abortion industries (and at Planned Parenthood, those industries are one and the same).

Kristan Hawkins (@KristanHawkins) is a contributor to the Washington Examiner's Beltway Confidential blog. She is president of Students for Life of America.

If you would like to write an op-ed for the Washington Examiner, please read our guidelines on submissions here.