Jennifer Lopez wants D.C. to know she's still "Jenny From the Block," seeing as the multitasking superstar mentioned growing up in the Bronx within the first three minutes of her interview onstage Wednesday at the Cable Show taking place at the Washington Convention Center.

"I grew up watching ['The Brady Bunch's'] Marcia Brady or ['The Cosby Show'] Huxtables, but I didn't really see myself," said Lopez, who said watching "West Side Story" once a year on Thanksgiving provided some inspiration.

"It represents something bigger than just television," she said of the Latino-targeting, English language nuvoTV channel she's helping launch in July. "It represents doing something for this community that has been so underserved for so long."

Lopez, who as chief creative officer is attending a wide range of program development and marketing meetings, said she constantly pushes for more music involvement, and is on the lookout for scripted programming. She will appear "probably sooner rather than later" in programing for the channel's launch.

She limited her remarks to the convention for broadband professionals to pitching the new cable channel, although Entertainment Weekly's Lynette Rice slyly raised the question of Lopez's possible return as a judge on "American Idol" by asking about her busy schedule.

"That's just a rumor!" Lopez protested.