Republican Attorney General Ken Cuccinelli will begin airing the first television ad of the Virginia governor's race on Monday, his campaign announced Friday morning.
Cuccinelli will introduce himself to voters in the 30-second spot that features his wife, Teiro Cuccinelli, discussing some of her husband's populist battles as attorney general, including the significant time and resources his office put into fighting child sex offenders and traffickers.
"He's worked the night shift at a homeless shelter, spent his college days leading efforts to prevent sexual assaults, and represented those suffering from mental illness," Teiro Cuccinelli says in the video.
The ad ends with Cuccinelli with his wife and seven children.
Cuccinelli will strike first on the airwaves despite a smaller war chest than his fall opponent, Democrat Terry McAuliffe. Cuccinelli enters the spring with about $3 million on hand. McAuliffe has $5.1 million.
The first TV ad of the race is a clear departure from the campaign's negative tone. Cuccinelli and McAuliffe have spent weeks attacking each other over their controversial business dealings. By featuring his wife and playing up his work against sexual assaults, Cuccinelli also strikes back against Democrats who want to pin the Republican as the anti-woman candidate.
The ad, called "All About," will air statewide.