Jay-Z is the latest celebrity recruited by the Obama campaign, featured in a new ad explaining the importance of President Obama’s election in 2008.

“When the president got in office initially, what he represented to a nation of kids was hope.” rap artist Jay-Z explains. “You know the hope of people across the country who would look and see themselves and know the know the possibilities.”

The ad includes footage from a Jay-Z concert held in September, featuring an Obama video speaking to the crowd.

“For so long, there was this voice that was silenced out there as far as exercising your right to vote. I think it was a voice that was silent because people had lost hope. They didn’t believe that their voice mattered or counted,” Jay-Z continues, expressing how powerful a single vote would be in the upcoming election. “Now people are exercising their right, and you are starting to see the power of our vote. He made it mean something for the first time for a lot of people.”