The nation's largest Hispanic civil rights organization has launched an app to drive voter turnout of Latino Millennials at the polls this November.
The Latinos Vote app was announced in Las Vegas on Thursday by amnesty advocacy group National Council of La Raza and mitú, a tech-media brand focused on reaching young Hispanics. It will walk residents of all states through every step of the registration process.
Developers have emphasized the importance of getting Hispanics — more than half of whom are between 18 and 33 years old — prepared to vote this year.
"With the fastest-growing vote, the youngest average voters and our issues of concern at the center of the debate, our community can see that 2016 will prove to be a watershed election. Joining forces with a cutting-edge outlet like mitú is an important step in expanding both the pool of voters in November and our significance in the election's outcomes," NCLR President Janet Murguía said in a statement.
The move comes days after the first in the nation Iowa caucuses, historically seen as the official departure from the spring training part of the election to regular season. The app is part of the joint initiative #WeAreAmerica, overseen by mitú. The project includes partners NCLR, Rock the Vote and fwd.us, a 501(c)(4) lobbying group of Silicon Valley CEOS who have pushed for legislation to legalize millions of immigrants in the U.S. illegally.
One immigration group pushing for the enforcement of immigration policies called the app the latest attempt to support a candidate who would not crack down on illegal immigrants.
"Hispanic Americans have voted two or three to one for the Democratic Party for at least the last half century. Legal immigration adds millions of new potential Democratic voters each decade, steadily shifting the national electorate in favor of the Democrats," Dr. Steven Camarota, director of research at the Center for Immigration Studies told the Washington Examiner. "La Raza, which is part of Democratic coalition, is simply trying to take advantage of the political reality that on going large scale legal immigration creates by registering voters who will help elect a Democratic president."
In addition to the mobile app and website, the coalition will increase get-out-the-vote efforts, including more events around the country.