President Obama, on a fundraising field trip to New York City on Tuesday, stopped in at a Gap on 42nd Street to shop for his wife and daughters, confidently telling those around him, "I think the ladies will be impressed by my style sense.”

But given a choice to be stylish or prudish, he chose the latter, rejecting offerings of colorful V-neck sweaters for Sasha and Malia, according to the press pool report of the shop-op. "I'm worried the V-neck is going to slip,” the president and dad said. He settled on a gray and white striped and a bright coral sweater.

A sales associate suggested a hoodie for the first lady, but the president said she seldom wears hoodies. He said she would like athletic gear and quickly picked out a blue workout jacket.

Obama also wasn’t keen on the suggestions from Gap workers that he sign up for a credit card that would give him a first-purchase discount. "I've got one card," he said as he presented his credit card.

As the cashier suggested he swipe his own card on the countertop card reader, Obama said, "Oh wow. So, you can sign the machine?" Maybe realizing he was caught in a George H.W. Bush-style clash with store technology, he said he was kidding. "They had these around the last time I shopped,” he said.

At the Gap, he praised the firm for raising employee salaries.

"It's not only good for them and their families, it's also good for the entire economy," he said. "I want to congratulate the Gap for doing the right thing."

Paul Bedard, the Washington Examiner's "Washington Secrets" columnist, can be contacted at