Taunting Republican lawmakers, President Obama on Thursday urged his GOP rivals to “join us in this century" by passing stalled equal-pay legislation for women.

“When women make less than men, that hurts the economy,” Obama said at Valencia College in Orlando, Fla., trumpeting a message that Democrats see as a political winner in the 2014 midterm elections.

With Democrats on the defensive over Obamacare, the White House is attempting to paint Republicans as out of touch on women's issues.

Republicans counter that Obama is pedaling a false “war on women” narrative to score political points.

In Orlando, however, Obama seemed to mock the suggestion that Republicans were in tune with the needs of women.

“This isn’t 1958 — it’s 2014,” Obama said, dismissing GOP policies as something out of an episode of the AMC show “Mad Men.”

The White House is coupling outreach to women with a push to raise the minimum wage as part of its “opportunity for all” agenda in 2014. Though the public is souring on the president, the White House is banking that Obama and congressional Democrats can still win over voters at the polls in November.

Yet, the White House has been challenged about pay discrepancies between male and female staffers at 1600 Pennsylvania Avenue.

Obama senior adviser Valerie Jarrett, though, scoffed at those reports in a briefing with reporters ahead of the president's Florida event.

“Men and women in equivalent roles earn equivalent salaries,” Jarrett insisted.