President Obama’s administration has teamed up with a major health care industry lobby to promote Obamacare to the American people, an effort that involves urging doctors who oppose the law to advocate for it anyway.

“We have been in communication with many individuals in the administration about our role as physicians in this and what we can help them do and what we can do to help our patients get the kind of information that they need,” Dr. Ardis Hoven,  president of the AMA, said in an interview for C-SPAN’s Newsmakers program that aired Sunday. “But we will continue to work with the administration and do everything in our power to make this happen.” The AMA has not been in touch with the White House “directly,” she said.

Part of that outreach involves convincing doctors who dislike the law to fall into line. “Some support it, some did not support it,” Hoven said of the doctors with AMA memberships when asked if the AMA is telling reluctant doctors to promote the law, “but at the end of the day the American Medical Association and its policy body, the house of delegates, came together in support of the Affordable Care Act.”

She added that “our job as physicians will continue to be to get our patients the type of care that they need at the right time, at the right place, by the right provider.”

Hoven also acknowledged that wait times might increase as a result of the law.  ”It’s hard to know now,” she replied when asked if wait times to see doctors would lengthen. “We’re going to have to work on it, we’ve got to make a conscientious effort to make it happen, but it is quite doable and I am confident that we will be able to manage the new folks  who now have health insurance who will be accessing the system.”