There was a time when Democrats blasted the term “Obamacare” as personal attack on President Obama.

In 2011, Democratic National Committee Chairman Rep. Debbie Wasserman Shultz, D-Fla., went as far as calling for the term to be banned from being used on the floor of the House of Representatives.

"That is a disparaging reference to the president of the United States; it is meant as a disparaging reference to the president of the United States, and it is clearly in violation of the House rules against that," Wasserman Shultz said.

How times have changed.

On Thursday, as part of the Obama administration's outreach effort to coincide with the opening of the health care law's new insurance exchanges, senior advisor Valerie Jarrett wrote an item for the women's issues website BlogHer.

“That’s why the Affordable Care Act, lovingly known by many as ObamaCare, was put in place,” Jarrett wrote. “To give all Americans the peace of mind they deserve, and the right to face their medical challenges with confidence and dignity; and not the fear and uncertainty of life without health coverage.”