Today is National S'Mores Day and, according to People for the Ethical Treatment of Animals, it's a killer.

That's because gelatin used in traditional marshmallows comes from collagen inside animals' skin and bones.

So PETA has sent out press kits promoting vegan Dandies "all natural" marshmallows. The kit also includes a milk-free Rescue chocolate bar and naturally vegan graham crackers. Rescue sends some of its profits to PETA.

And, according to PETA spokeswoman Colleen O'Brien, there's vegan Jello.

Paul Bedard, the Washington Examiner's "Washington Secrets" columnist, can be contacted at pbedard@washingtonexaminer.com