The winner of an Olympic-record eight gold medals at last month’s Beijing Games will have his photo featured on Kellogg Co.’s Frosted Flakes, Corn Flakes, Club Crackers and Rice Krispies Treats.
“Getting back to Baltimore is an exciting time, and I am looking forward to partnering with Kellogg’s and building a relationship and promoting a healthy, active lifestyle,” Phelps, 23, said during the Thursday announcement at Meadowbrook Aquatic Center in Mount Washington. “This is my home pool, so I’m happy to be back.”
The special-edition boxes are scheduled to be available across the country this week. When the Rodgers Forge resident and Marta Cyhan, vice president of global promotions for Kellogg’s, unveiled the boxes featuring his picture, Phelps couldn’t help but smile, calling them “awesome.”
The 14-time Olympic gold medalist also received a $250,000 donation from Kellogg’s Corporate Citizenship Fund for his charitable group, The Michael Phelps Foundation. His charity promotes healthy, active lifestyles in children, especially through swimming. Phelps started his nonprofit group with the $1 million bonus he received from Speedo after tying and later breaking Mark Spitz’s record of seven gold medals in a single Olympics.
“We strive to making lasting impacts on young people, our communities and leave the world a better place,” said Tim Knowlton, executive director of Kellogg’s Corporate Citizenship Fund. “I think that’s the philosophy that Michael Phelps has certainly demonstrated throughout his career.”
The Meadowbrook Aquatic Center is where Phelps began swimming as a child. Phelps eventually joined the North Baltimore Aquatic Club, where he paired with coach Bob Bowman to take his swimming to a world-class level.
Phelps has been in negotiations to purchase the facility. He plans to train in Baltimore with Bowman in preparation for the 2012 games in London, where he will chase the all-time record of 18 medals held by former Soviet gymnast Larissa Latynina.
Phelps has more golds (14) than any other Olympian and has two bronzes for 16 medals overall.
“I’m trying to get settled in a new house [in Fells Point],” Phelps said. “I kind of get lost from time to time because I have no idea what the roads are anymore.”