A spokesman for Public Policy Polling admitted Wednesday to withholding a poll showing Colorado voters were going to recall State Sen. Angela Giron by a 12-point margin.

The reason, according to PPP pollster Tom Jensen, was that “in a district that Barack Obama won by almost 20 points, I figured there was no way that could be right and made a rare decision not to release the poll.”

When the votes were counted in race, the poll turned out to be on target, as Giron lost by 12 points. “We should have had more faith in our numbers,” Jensen said.

Interestingly, the poll also found 68 percent supporting background checks and an evenly split on a law limiting high capacity ammunition magazines.

The poll also found 53 percent of voters approved of the National Rifle Association.

One might think that Giron's stances on gun control would produce a different result in an overwhelmingly Democratic district, but Jensen pointed to the factor that made the difference:

But the NRA won the messaging game and turned it into something bigger than it was — even if that wasn’t true — and Giron paid the price.