A super PAC supporting Sen. Mitch McConnell’s re-election effort in Kentucky released a new web video attacking the Senate majority leader’s Democratic opponent, Alison Lundergan Grimes — using rhyme.

The video, produced by Kentuckians For Strong Leadership and entitled “Not Ready For Primetime,” attacks the Democratic frontrunner for having “the worst rollout ever” when Lundergan Grimes declared her intent to run for Senate.

“What rhymes with Alison Lundergan Grimes?” a narrator asks at the end of the video. “Not ready for primetime.”

McConnell’s camp has also used the “what rhymes” question in ads of its own, including one that spliced together statements by Lundergan Grimes and set them to music — part of a larger GOP messaging effort adopted by the National Republican Senatorial Committee to portray Lundergan Grimes as a political neophyte.

The line “What rhymes with Alison Lundergan Grimes?” comes from one of the Democrat’s own 2011 campaign ads, in which her grandmother asks the question for a mock ad she was creating.

In her first Senate campaign video, Lundergan Grimes reprised the line with a twist, with her same grandmother asking, “What rhymes with Mitch?”