John Delaney, a Democrat congressman from Maryland who declared his candidacy for president last year, will air television ads on Super Bowl Sunday in Iowa, the site of the first presidential caucus for 2020.

Delaney told the Des Moines Register in an interview that the Super Bowl ads will kick off a million-dollar ad buy scheduled to run for four weeks across Iowa. The ad will air in the Des Moines, Cedar Rapids, Davenport, and Sioux City markets.

The ad emphasizes Delaney’s commitment to bipartisanship, beginning with a narrator confessing that Delaney said a “dirty word” at several locations around the state, revealing the word to be “bipartisanship” halfway into the ad.

“It might be a dirty word in Washington, but it seems to be awfully refreshing right here in Iowa,” the narrator says.

The relatively unknown Delaney has already made multiple campaign trips holding dozens of events in the state to get ahead in what is sure to be a crowded Democratic field for president.

From the beginning, Delaney has framed his campaign around bipartisan politics.

“You need a villain in politics,” Delaney told Politico shortly after announcing his bid last summer. “My villain is partisan politics. It’s destroying our ability to govern.”

Delaney said he plans to hold 400 to 500 campaign events before January 2019.