Wisconsin Gov. Scott Walker had an op-ed in the Wall Street Journal Friday in which he tried to add a new term to the political lexicon: 'Obama-Walker voters.'

The ostensible point of the op-ed is to lay out Walker's argument that the way conservatives can win in competitive elections is not to abandon conservative principles but rather to offer a "reform agenda that is hopeful and optimistic."

Walker noted that exit polls from Wisconsin's June 2012 recall election showed that "roughly one in six voters who cast their ballots for me ... also planned to vote for Mr. Obama a few months later."

He then adds: "These Obama-Walker voters constituted about 9 percent of the electorate" (emphasis added).

In case you missed that reference or the one in the op-ed's headline, he again refers to "Obama-Walker voters" two paragraphs later.

That is a pretty clear attempt at creating a new brand for persuadable swing voters. If the label sticks, it certainly will be a boost for Walker, who is clearly testing the waters for a 2016 White House bid. After all, who could reach all of the Obama-Walker voters better than Walker himself?