Sean Hannity fans are posting videos of themselves destroying their Keurig coffee makers after the company said it was pulling its advertising from his Fox News show.

Keurig tweeted Saturday that it was yanking its ad after Angelo Carusone, the president of the liberal advocacy group Media Matters for America, posted that the coffee maker company was still sponsoring Hannity after his comments about Alabama Senate candidate Roy Moore.

A transcript of Hannity's comments on the radio last week appeared to show that Hannity had called the alleged sexual encounter between a 32-year-old Moore and a 14-year-old girl "consensual." Hannity said he did not make himself "totally clear" in discussing the allegations, and clarified that he was not calling it "consensual."

Nevertheless, Keurig replied to Carusone's tweet: “Angelo, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.”

Conservative fans reacted by calling for a boycott of Keurig, with some throwing their coffee makers off buildings or even smashing them with hammers.

In a memo to employees on Monday, Keurig CEO Bob Gamgort said the company's initial tweet was “highly unusual” and “outside of company protocols.”

"This gave the appearance of 'taking sides' in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent," Gamgort said in the memo. “Clearly, this is an unacceptable situation that requires an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happens again.”