As college costs continue to rise, one company is capitalizing on millennial misery. Last year, launched “Sugar Baby University,” an ongoing marketing campaign promoting the site to broke college students and prospective students. specializes in linking sugar babies with sugar daddies (or mommas) who are looking for younger company.

“With 44 million Americans drowning in student loan debt at an average balance of $37,172, more students are seeking alternative means to taking out crippling loans. … Join today and get your education paid for by a generous sponsor,” reads the Sugar Baby University landing page.

In the era of #MeToo, one might assume that the site is suffering, but the contrary is true. is celebrating a ten-year high for participants who are students, aka sugar baby students, with more than 3 million registered students on the site.

The relationship website recently released its report on the fastest growing “sugar baby schools” and the number of student sign-ups at universities that were once considered affordable is shocking. Arizona State University topped the list with 352 new sugar baby sign-ups in 2017, followed closely by Temple University. Interestingly enough, the majority of the “top 20” schools are public universities.

College is so expensive that students are willing to prostitute themselves to pay for it. While is not an escort service, students are, at the very least, objectifying themselves for supplemental income. The vast number of college students signing up demonstrates how the sugar baby trend is quickly emerging as a socially acceptable and typical way of paying for college. Some students are willing to do anything to eliminate student loans, leaving less of a stigma for sugar daddy relationships.

Since this service is not only open to college students, one can assume that some millennials who have graduated from college are using this scheme to pay off their debt, too. As awful as it sounds, some graduates would prefer to be objectified by lonely rich people for a few months than move back in with their parents. is targeting this micro-demographic as well, noting on their site that the “real student epidemic for students with loan debt is underemployment.”

Millennials are frantically looking to escape from the shackles of student debt and have found an alternative through this site. Unfortunately, help isn’t coming from our leftist-run universities and students are desperate for a financial break.

Brendan Pringle (@BrendanPringle) is a freelance journalist in California. He is a National Journalism Center graduate and formerly served as a development officer for Young America's Foundation at the Reagan Ranch.