MSNBC's Joy-Ann Reid over the weekend participated in the popular "ice bucket challenge" to benefit the ALS Association, an organization dedicated to combating Lou Gehrig's Disease.
She also used the fundraising gimmick to encourage her viewers to register their friends to vote, thereby injecting politics into an otherwise apolitical event.
"I ... want to use this opportunity to highlight an issue that's very important to me and I think should be very important to everyone. And that is voting. So, not just voting for the president, not just voting for a United States Senator, I'm talking about voting for everything at the municipal level that really impacts your life."
"That's your mayor," she continued, "your school board, your judges, your prosecutor, the people who really impact your daily life."
She then challenged "every person" to find someone who hasn't registered to vote yet and have them signed up to vote before Labor Day.
Ah, the politicized life. The ALS "ice bucket challenge" was designed to raise money and awareness for the crippling disease. It has so far done both very well. What registering people to vote has to do with any of this is anybody's guess.