It has been a non-stop avalanche of poor press for President Trump since his January inauguration, and it has had no effect whatsoever on his supporters, according to a new Bloomberg National Poll.
A whopping 89 percent of respondents who say they voted for Trump also say he's doing a fine job as commander in chief, the poll showed Monday.
This stands in contrast to the poll's other findings, including that the number of voters who hold an unfavorable view of the president has increased by 12 points since December.
The survey, which was conducted between July 8 and July 12 and has a margin of error of plus or minus 3.1 percentage points, tracked responses from 1,001 U.S. adults.
From rising unfavorables to declining confidence in the White House and Trump's ability to lead, just about everything in the Bloomberg poll is unflattering for the president.
Enter the self-professed Trump voters. For them, America's 45th president is doing just fine.
This is fascinating, especially considering the amount of negative coverage heaped on the White House. That Trump voters still feel this way says a lot about media's influence.
Since even before the inauguration, it has been one unflattering news report after the other. That's to say nothing of anti-Trump press commentary. Turn on the television, open your newspaper or log on to your social media account, and you'll see nothing but bad news about Trump and his White House associates.
Senior adviser Kellyanne Conway said something ridiculous! Senior strategist Steve Bannon said something offensive! Trump's son-in-law Jared Kushner may or may not have colluded with the Russians during the 2016 presidential election!
None of this seems to matter to Trump voters, according to the survey.
If the Bloomberg poll is accurate, it points to a larger issue that others have noted: That a significant portion of the electorate has tuned out the press entirely. It's a cultural phenomenon that deserves attention, especially from newsrooms.
There's a large number of voters who don't give a rip about what the papers say, and that's not a small thing. The press serves an important function, regardless of whether it's brimming with activists and bad-faith actors, and it's not healthy to get to a place where it is being ignored outright.
One major problem here is that much of the disdain and distrust has been earned. The press has behaved deplorably for decades. It's on newsrooms now to realize this and to shape up and regain trust.
If they fail to do this, the divide between those who listen and those who don't will grow, and it will be just a matter of time before media finds itself doing nothing more than preaching to the choir.