Twitter is doubling the character limit of tweets for nearly all 40 languages supported by the social media platform.
The new character limit will take effect this week and will expand tweets to 280 characters, up from 140 characters.
“Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter,” Aliza Rosen, Twitter product manager, wrote in a blog post. “Looking at all the data, we’re excited to share we’ve achieved this goal and are rolling the change out to all languages where cramming was an issue.”
Twitter announced in September it was testing out the longer character length with a small group.
Twitter noted people initially were eager to use the additional characters but found it was a “temporary effect.” Additionally, they found only 5 percent of tweets sent from users in the test group surpassed 140 characters, and only 2 percent exceeded 190 characters.
Japanese, Korean, and Chinese will not be impacted by the changes because it’s easier to be brief in those languages.
Twitter CEO Jack Dorsey called the planned character boost in September a "small change, but a big move for us."
"140 was an arbitrary choice based on the 160 character SMS limit," he said in a tweet. "Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence!"
Twitter was launched in 2006 and is headquartered in San Francisco.