Twitter is updating their advertising policies in an attempt to increase transparency about ads on Twitter after it was revealed various Twitter accounts were connected to a Russian "troll-farm" during the 2016 campaign.
Twitter will be unveiling a "transparency center" to show users details regarding who is advertising on Twitter and information behind the ads. The "transparency center" will reveal all ads, including promoted-only ads; how long ads have been running; what ads users are being targeted with and information about which ads they may be eligible to get; among other things a new Twitter blog post says.
The blog said any ad can be reported as inappropriate or to provide negative feedback in an attempt to remove inappropriate content in a more timely manner.
Twitter is also requiring that all ads related to an identified candidate running for office be identified as such.
"To make it clear when you are seeing or engaging with an electioneering ad, we will now require that electioneering advertisers identify their campaigns as such," Bruce Falck, general manager of Revenue Product and Engineering at Twitter, said in the blog post Tuesday. "We will also change the look and feel of these ads and include a visual political ad indicator."
The "transparency center" will feature a section specifically for "electioneering" ads to provide information about the organization funding the campaign; what demographics are being targeted; and historical data about all electioneering ad spending by the advertiser, among other things.
Twitter said harsher punishments for those who violate the new policies will be implemented.
Twitter is also working to implement new policies concerning "issue-based ads."
"We are committed to stricter policies and transparency around issue-based ads," Falck said. "There is currently no clear industry definition for issue-based ads but we will work with our peer companies, other industry leaders, policymakers, and ad partners to clearly define them quickly and integrate them into the new approach mentioned above."
The changes will first be implemented in the U.S. and then administered globally.
The Senate Intelligence Committee met with Twitter in September to discuss how Russia interfered with the election on Twitter. The committee also invited Twitter, Facebook, and Alphabet, Google's parent company, to testify publicly on Nov. 1.