The White House is launching a three-week campaign to shine a light on President Trump's agenda, kicking off a "Made in America" policy-themed week Monday.
The White House told reporters Sunday the latest theme week will focus on promoting locally made products and center around the benefits of American manufacturing.
On Monday, the White House will host a product showcase designed to highlight American-made products from all 50 states.
On Wednesday, Trump will issue a proclamation emphasizing the importance of making products in the U.S.
The president will then travel Saturday to Newport News, Va., and attend the commissioning of the $13 billion USS Gerald R. Ford, the first of its new generation of aircraft carriers.
Following the "Made in America" campaign, the White House is launching "American Heroes" week and "American Dream" week.
Reporters questioned why the White House wasn't launching a healthcare-themed week, particularly as Senate Majority Leader Mitch McConnell has struggled to gain support for the Senate's plan to repeal and replace parts of Obamacare.
"Every day and every week, in a sense, is a healthcare week," a senior administration official said. "It's something that enormous White House and administration resources have been devoted to since day one."
The White House devoted the month of June to policy-themed weeks, with focuses on infrastructure, energy and technology.
But efforts to spotlight Trump's agenda were often overshadowed by developments in the investigation into Russian meddling in the 2016 election, and the president's own comments on Twitter.