Americans living on the East Coast have been hit with heavy snow and ice storms this week.

At least 14 deaths have been blamed on the storm, more than 5,200 flights have been canceled and hundreds of thousands of homes and businesses are without power.

What better time to promote Obamacare?

The White House tweeted out a picture of one of President Obama's dogs playing in the snow, encouraging Americans to use the snow day to sign up for Obamacare.

"Snowed in? It's a great day to #GetCovered," the White House Twitter account noted linking to with the hashtag #snowday.