Sunday's Super Bowl game will be home to dozens of commercials from companies and organizations trying to appeal to the 110 million Americans they anticipate will watch the game.
The National Football League is celebrating its 50th championship game during a presidential election year, creating the perfect storm for marketers looking to reach one-third of the country's population, especially with political ads.
"The Super Bowl has an enormous audience with huge reach so I wouldn't be surprised to see some political-themed ads in an election year," said Richard Christiansen, founder and creative director for Chandelier Creative.
Another marketing executive agreed, but also warned it may not be ideal advertising arena for all of the presidential candidates.
"I would not be surprised if we see a game-changing political ad from one of the candidates that needs a poll lift. The quintessential 'Hail Mary,'" said Andrew Christou, chief creative office at Publicis Seattle.
Among candidates who should reconsider trying to reach millions of voters with a $5 million 30-second ad are front-running Republican and Democratic candidates, which Christou said would "backfire because of the insane amount of money they have." The huge one-time ad buy would be viewed as an attempt to buy the election.
Regardless of actual political ads, there will plenty of political puns and far more comedy in 2016's ads.
"I predict this year's bowl ads will be about disruption ... Long, drawn out, sad PSA-type stories failed miserably last year — and with all of the 'sky is falling' political rhetoric out there, people will be craving a great laugh," Christou said.
The Super Bowl will be broadcast on Sunday, Feb. 7 at 6:30 p.m. EST on NBC.