Gov. Scott Walker, R-Wis., marked the beginning of his gubernatorial re-election campaign Wednesday with an ad campaign arguing there is more to do after two terms as the state's governor.
Walker lays out a brief case for a third term in a 60-second digital ad released by his campaign – titled "More To Be Done" – that shows him speaking to workers, touring factories, as well as him running while donning a Wisconsin "home" shirt. The move comes ahead of Walker's official campaign announcement, which is expected in the coming weeks, for the 2018 election.
"I love traveling the state. And hearing how the things we're doing, are helping," Walker says while narrating the ad. "But there's more to be done. Investing in training for our workers. Helping people create jobs. Making our schools even better. At the end of each day, after all of the miles and conversations, I can't wait for the alarm to ring to see what opportunities tomorrow will bring.""Are you with me?" Walker adds at the end while riding his motorcycle.
According to the campaign, the ad will be targeted statewide. In addition, the campaign also cut smaller 15 and 6-second ads that will be specifically targeted to different segments of the voting electorate.
The campaign also declined to reveal how much money was behind the digital buy. He had $2.4 million in cash on hand as of the end of June after raising $3.5 million during the first half of the year.
Walker's move sets up a fourth statewide bid for the governor's mansion in Madison after winning in 2010, 2014, as well as a contentious recall effort he turned back in 2012.
Despite his failed and short-lived presidential campaign which fizzled in 2015, Walker has turned things around politically in Wisconsin. According to a Marquette Law School poll released in July, 48 percent of voters approve of his job performance, while 48 percent also disapprove.
The poll was his first in nearly three years showing his approval to be equal or higher than his disapproval figures. At that time, Walker was up for re-election. In addition, 53 percent of voters believe the state is headed in the right direction.
He also is the chairman of the Republican Governor's Association and leads their efforts ahead as the party looks to maintain control of 26 governorships in the 2018 midterm elections. Democrats, meanwhile, only control nine seats up next November.
Meanwhile, there are currently six Democrats vying for the party's nomination to take on Walker next fall, with most of them are relatively unknown on the national level.