The White House on Monday will release a “16 Sweetest Reasons to Get Covered” bracket, hoping to use March Madness to promote Obamacare two weeks before the deadline for Americans to obtain health insurance.
According to a White House official, two top college basketball coaches Monday will make an Obamacare sales pitch in a web video aimed at fans of the sport.
The White House said President Obama would release his own NCAA bracket on Wednesday, which has become an annual tradition for the president. The official said the Obamacare “bracket” would be updated to coincide with the release of the president’s basketball picks.
Up against the March 31 deadline for consumers to obtain health insurance, Obama desperately needs a pick up in enrollment to meet his administration’s original goals.
The White House announced that 4.2 million people had signed up for Obamacare, well short of the pace needed to meet the administration’s initial target of 7 million people by the end of March.
As for the basketball pitch, a new ad featuring LeBron James promoting Obamacare will air during the NCAA Tournament, the White House said. Similar commercials featuring former NBA players Magic Johnson and Alonzo Mourning have already been released.
A new Obama interview will also air Monday on Univision Radio’s Locura Deportiva, or “Sports Madness,” with the president talking about the importance of purchasing health insurance.
Obamacare critics have mocked the president’s latest outreach, saying it demonstrates just how worried the White House is about the lack of young enrollees. Just a quarter of those who have signed up for a health plan so far are in the youngest demographic.