Losing the Latino Vote

Published July 9, 2008 3:00am ET



PLENTY OF COMMENTATORS, including yours truly, argued during the Democratic primaries that Barack Obama had shown a weakness with Latino voters which could last through the general election and help John McCain on Election Day. McCain, known for his strong support for “comprehensive immigration reform” including a pathway to citizenship for illegal immigrants already in the United States, would be able to make inroads into this growing demographic group. The thinking went like this: When you combined Obama’s perceived weakness with Latinos in the primary and McCain’s strengths as a candidate, the Republican nominee could hope to do at least as well as, and maybe better than, George W. Bush’s 40 percent of the national Latino vote in 2004.

Well, here’s a revised prediction. That’s not going to happen. Obama has already shown strength among Latinos in recent general election polls, strength that will likely continue through November 4. Obama will match John Kerry’s percentage of the 2004 Latino vote, perhaps do better.

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