Hoping to tap the fast-growing Hispanic market, Anheuser-Busch is importing its first Mexican lager to the U.S.

The subsidiary of Belgium-based Anheuser-Busch InBev, the world’s largest beer maker, said Wednesday that starting next month it will sell Montejo lager in bars, restaurants and grocery stores in California, Texas, Arizona and New Mexico. The move comes as both the Hispanic population and the market for Hispanic foods continues to grow in the U.S.