Business

Viagra ads target women for 1st time

By Linda Johnson
Published September 30, 2014 3:37pm ET
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Viagra ads target women for 1st time
This image provided by Pfizer Inc. shows a new print ad for Viagra, the world's top-selling erectile dysfunction drug. Executives at New York-based Pfizer hope the new ad campaign launching Tuesday, Sept. 30, 2014, which includes print ads in publications and a new 60-second television commercial, will nudge women to broach the subject with their mates. (AP Photo/Pfizer Inc.) | Uncredited

TRENTON, N.J. (AP) — The maker of the world’s top-selling erectile dysfunction drug on Tuesday will begin airing the first Viagra TV commercial that targets the less-obvious sufferers of the sexual condition: women.

In the new 60-second ad, a middle-aged woman reclining on a bed in a tropical setting addresses the problems couples encounter when a man is impotent.

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