I predict that this weekend will confirm one of my worst fears: A film can stand or fall based solely on its marketing.

Clearly, executives don’t know how to sell “The Words.” That’s often the case with a picture that doesn’t fit into an easily identified genre. Previews and posters for this film either give little indication of what the audience can expect — or set up the wrong expectations. Either way, this independent film isn’t likely to get the viewers it deserves.