Make Pepsi Political Again

Pepsi’s unintentionally brilliant marketing campaign with Kendall Jenner was derided by leftists as a for-profit appropriation, namely of #Resist and #BlackLivesMatter.

It’s more hype than Pepsi has gotten in ages. As the furor has died down, thought leaders are questioning how the brand can recover with deeply scarred consumers.

Two liberal copywriters have a solution to the Kendall Jenner ad controversy: go all in.

AdWeek reports that two San Francisco-based advertising copywriters have pitched an unsolicited campaign to Pepsi called #PepsiCAN. Whereby Pepsi’s logo would serve as host to a variety of liberal causes:

#PepsiCAN originated from the core belief that Pepsi should put their money where their mouth is. We thought of many ways to bring the belief to life, and agreed that altering the Pepsi logo for good was the most impactful way to do so. We drew inspiration from Pepsi’s #SayItWithPepsi emoji campaign, where they replaced the Pepsi logo with silly emojis. It also demonstrates precedence; Pepsi has changed the logo on their cans before, so they should be open to doing it again.

The initial proposal has four hand-selected newsy causes: gay rights, #BlackLivesMatter, “women’s rights”, and the left-wing opposition to the Dakota Access Pipeline. In theory, “[p]roceeds from sales of the cans would go to specifics groups supporting those causes.”

What could go wrong?

Make Pepsi Political Again

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