NEW YORK (AP) — Don’t expect to see Dunkin’ Donuts revive its famous “Time to make the doughnuts” ad campaign anytime soon.

Paul Carbone, chief financial officer for Dunkin’ Brands Group Inc., said at the Jefferies Global Consumer Conference Tuesday that the company gets asked all the time when it’s going to bring back the ad starring the perpetually tired baker who gets up early every morning to make doughnuts.