For Procter & Gamble, “Face Anything” is more than an Olay skincare advertising slogan. It’s an attitude, one that applies even to fallout from a White House trade fight that threatens the company’s growing Chinese market.

So far, the optimism is paying off. Sales from the Cincinnati-based consumer products giant’s existing businesses grew 4 percent in China during the three months through September, P&G said Thursday. Driven partly by beauty brands like Olay and SKI-II, the numbers show that increasing tension between Washington and Beijing haven’t yet prompted Chinese shoppers to snub American merchandise.